gimmick account

a type of account on Twitter (X) who’s content consists of one topic only. These accounts often follow the format of ” ‘X’ Posting L’s/W’s, with many others that are very specific. While these accounts can be entertaining at the onset, they quickly devolve into ad-shilling sellouts by ~100k followers. In rare instances, the account creator will ‘break character’ and share their political commentary; prompting followers to remind them of their gimmick.

Ex. ” “

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