a reference to a loosely-affiliated, yet prominent group of companies and marketers who pay for ad space on Twitter (X). In most cases, this term is used in response to seeing content one dislikes, essentially when tattling on Elon Musk to a group that isnt’t reading.

Ex. ” Someone just shared a meme about George Floyd in the Little Mermaid? Wow, disgusting. I’m sure the advertisers of X aren’t going to like this one bit!! “

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